Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 73

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

Effective Apology
John Kador Berrett-Koehler, 2009 (8)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Your Attention, Please.
Paul B. Brown and Alison Davis Adams Media, 2006 (8)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

The Platinum Rule
Tony Alessandra and Michael J. O'Connor Grand Central, 1998 (7)

The Social Media Bible
Lon Safko and David K. Brake John Wiley & Sons, Inc., 2009 (9)

Putting the Public Back in Public Relations

Putting the Public Back in Public Relations
Brian Solis and Deirdre Breakenridge FT Press, 2009 (7)

Sales Presentation Techniques
Stephan Schiffman Adams Media, 2007 (7)

Do It Wrong Quickly
Mike Moran IBM Press, 2007 (8)

Rain Making
Ford Harding Adams Media, 2008 (8)

Public Relations for Asia
Trevor Morris and Simon Goldsworthy Palgrave Macmillan, 2007 (6)

Crisis Communication
Peter F. Anthonissen Kogan Page, 2008 (8)

Tactical Transparency
Shel Holtz and John C. Havens Jossey-Bass, 2008 (8)

The 29% Solution
Ivan R. Misner and Michelle R. Donovan Greenleaf Book Group, 2008 (8)

Hot Prospects
Bill Good Simon & Schuster, Inc., 2008 (7)

The Power Presenter
Jerry Weissman John Wiley & Sons, Inc., 2009 (8)

Business Communication
Harvard Business Essentials Harvard Business Press, 2003 (8)

The Language of Success
Tom Sant AMACOM, 2008 (8)

Little Green Book of Getting Your Way
Jeffrey Gitomer Prentice Hall, 2007 (6)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

1-21 / 73

We have a whole variety of book summaries dealing with all aspects of business, from Human Resources to Economics.